Mobile apps development company is facing major challenges in customer retention. The main challenge for the marketing team is how to get more users on-board, and most importantly keep them engaged. However, marketing experts believe that it is more important to gain the loyalty of the long-term customer than keep on searching for the new and casual ones. Also, there is always an apprehension that the existing customers may chuck your mobile app, which means saying goodbye on the grounds that they did not find your app useful and worthy. So, a marketer’s core job is to keep interest of existing customers, awake. For this purpose marketing people can adopt some marketing skills that can certainly implement using the Push Notifications for direct communication or interaction with customers via push notifications. Push notifications are two times better in comparison to broadcast messages. Push Notifications also improve the lead conversations as well. Marketers have to plan a strategy on what type of message you would send to the users and how it will benefit them. So here some tips to keep existing customers for long-term. Categorizing the Target Audience When planning to start sending push notifications, the best thing would be to segment your target audiences. Because you cannot put all your audience into a single category, each one has a different requirement. The messages sent out to the targeted customers are based on their taste and preferences that is called consumer behavior. The user data and search history that you gather through the app will play important role here. Personalizing the Content of Notification One of the effective strategies to avoid losing the users is sending personalized notifications through push notifications, which means giving your users what they are searching for. This strategy will give positive result if you have completed the segmentation of the customers properly. Now, you can easily decide which messages are appropriate for a particular group of customers, which helps to driving more traffic to the app. If you are personalizing the content, you are making it more relevant to the user. Nowadays, rich notification is more popular than static, so that in addition to the personalized push notifications, you can also plan to send the rich notification. This is a more interactive messaging tool which include images, audio and video messages apart from the text. Focus More on Quality Focus on quality rather than quantity. It is a universal statement true in many sections. Concerned to the relevance of push notification, you have to follow it depending on purpose of your app which it is dealing with or what service or product does it offer. There is a chance of users getting unhappy because of sending push notifications at random intervals. Rather, you need to have a check on the frequency. It is important that whenever you are sending, the notification at whatever time interval, it should make an effect and not just go unnoticed due to bad timing. Getting your Users back Bringing back lost customers on-board is quite possible with push notifications. According to a research, it has been found that most of the users return to the mobile app within a span of one month if the push notification is enabled. To re-engage your lost customers, you can send them attractive offers and discounts. This is one of the effective ways employed in the mobile app marketing strategy as app development companies are more aware about the power of tailored and personalized notifications. Tracking the Success of App through Engagement Metrics Considering the response of the users you can enhance how successful has an app been? Based on the metrics, you can find which strategy helps to succeed and bring an improvement in push notification, thus, gaining the loyalty of the customers even more. Also, it is important to take the data about: location, browsing of a specific category within the app etc. All these factors will boost the user retention and you can send the personalized messages based on the data to improve push notifications services. Conclusion Push notifications helps in bringing back the lost customers and re-engage them. And it is always as one of the most powerful strategies to gain the attention of more users and keep the existing ones interested. However, this static is helpful when sending the notifications is relevant and useful. FuGenX is one of the top mobile app development companies. FuGenX provides services on Android, iOS (iPhone and iPad), Blackberry and Windows app development. It has unique app development process are Building-block app strategy, User-focused design, Dynamic development, Error-free testing, On-time Deployment. Our services: Mobile apps development companies Sharjah Android apps development companies UAE
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Technology is driving the world in ways unimaginable. Business owners need to update their work plans, revolutionary tools and powerful platforms to create to give better solutions for their targeted audience. Most of the people use various mobile apps for shopping, online payment and connecting with their social friends. An important thing that plays key role in the mobile app development process is the selection of a right framework. For a start-up company, it is very crucial to pick the most powerful and reliable application development platform.
Android has a huge market and more opportunity to reach millions of users in one step. With a great Android app, you can improves business. Competitors either already own an Android app, or have hired the android application development company to build an app for their business. Top 5 benefits that startups can gain profit by building an app with the help of android application services: Wide market to reach: There are more than billion Android users who download millions of apps in every day; and your app can be one of those. With a mobile app, you can reach out those global users and can sell, entertain, or market your services and products while adding more to your revenues. Your app idea can be one of those billion-dollar ideas. Simple entry in to the market: Startups have a limited budget to get effective entry to the market. Android offers a low barrier to entry there is no need of pay much for the licensing fees. All you need is to get the app developed, tested, and published in the App store. If you build a perfect app which fulfils the needs of users, then you can earn revenues without moving things around much. Ideal Platform for Companies New To Mobile Android applications are written in Java, with a powerful set of libraries. In the mobile app development market, salaries of Android app developers are cost-effective. Hence, you can extend your business into mobile development and tap the vast market of generating revenues. Various Distribution Channels Once you have created an Android app, you can distribute in multiple ways, but the main channel is Google play store. Depending upon your priority and preference, you can use any number of third-party app stores, Google’s Play Store, or can even create your own distribution channels. By developing an Android app, you can easily reach your potential users. Increased return on investment An open source platform offers free access to all the development tools and software development kit to the developers. It can be used effectively for custom based mobile application development and reduce the development cost. Conclusion Main advantage that startups can get from Android apps is that it can facilitate the User in a better way and help them connect well with the business. Startups can use it extensively to promote their services, offers, and brand messages in many creative ways. FuGenX is the leading company of Android apps development UAE are expertise in all mobile application development such as iPhone app development, Android app development, mobile game development and more. Our services: Mobile app development companies UAE Android apps development companies Abu Dhabi As an mobile app development company startup, it is very hard for a company to stay aware about the realities of marketing strategies. Marketing space is quite vast, and has different categories like online and offline marketing, which have to be implemented elaborately in order to leave a lasting impact to help you stay around at least for a while.
When compared to big companies, startups are likely to face a lot of problems and challenges in reaching out to their audience and making their voices heard. Now the question is how a startup can make a successful marketing strategy for their application. Let’s discuss four powerful strategies that can help startups market their mobile applications more effectively than ever: LOW BUDGET PRE-LAUNCH MARKETING Now-a-days, companies should not wait until the mobile application development is finished, to hit the market. They shall plan in advance and start marketing a little before it is complete and ready to launch. Even if the product is not ready, as a developer you shall start marketing by giving idea about the product and create craze among all target audience. This is what pre-launch marketing is all about. Now, we will talk about the pre-launch campaign like media ads and advertisements on the front page of newspapers that occasionally advertise upcoming products and offers. These are mostly little bit expensive and used by big companies. For a startup that offers such capital-intensive campaigns, when the product launch is very likely to be out of reach. Therefore, a start-up should consider the cost-effective means to reach out to audience. Here are some tips for marketing pre-launch at low budget.
SOCIAL MARKETING For a small business or start-up, social media marketing is the first and the best option as it is free of cost and has enormous benefits. However, one must know how to properly use it to gain the benefits it offers. Following tips will help to get success in social presence:
RELEASING THE POWER OF DEEP LINKING: Deep linking is a strategy that helps to get indexed by Google. If the content of a website has the link to that specific application, users can get attention to the application page in the app store or in case they have already downloaded it, the corresponding page can be opened through the application. The main advantages of deep linking are:
FOCUS ON ORGANIC REACH At initial stage every application has less downloads, so opting for paid downloads is not a bad option. But paid downloads are not that much effective because it does not correspond to actual user base. Therefore, marketing campaign helps to organic downloads through a number of marketing methods. Here are some of the steps you should take.
Conclusion: All of these strategies can mean big profits for an app, and it is the user who does all the marketing for you! Implementing these simple marketing strategies can really grow app development and helps to achieve mobile success. FuGenX is the best mobile app development company UAE. FuGenX provides services on Android, iOS (iPhone and iPad), Blackberry and Windows app development. We always keep hearing that robots or machines will replace human, and our workplaces will change dramatically. The fundamental truth is that it will, and we have an opportunity to start planning for that, but, like anything else, it’s unclear exactly when the tipping point will be.
Artificial Intelligence is one of the most trending topics in today’s date. It is the way of enabling a computer software to think intelligently in a manner similar to that of humans. In technical terms, it is an integrated solution of Machine Learning, Data Science, Data Mining, Predictive Analytics, Multi-agent Systems, and fast & reliable computation. The current trends in financial institutions are increasingly using AI and Machine Learning to assess credit quality, price and market insurance contracts and automate client interactions in a wide range of applications across the financial sector. Financial services increase their profit with AI and Machine Learning techniques, and also back-testing models and analysing the market impact of trading large positions. Both public and private sectors may use these AI and Machine Learning technologies for regulatory compliance, surveillance, data quality assessment and fraud detection. How AI and Machine Learning Impact Financial Services? Let’s go back to the user experience you had the last time you were at the bank. Or maybe that conversation you had with that Chatbot that wasn’t so smart, and was just too naïve to be involved in a conversation with. These are the pain areas where artificial intelligence may play a significant role. Not only that, on-call support in banks is another channel that can be optimized with Artificial Intelligence and Machine Learning to forge a better, consolidated query system to resolve queries regarding balance enquiries, funds transfer, loan enquiry and more. The current applications of AI are limited to an elementary level, but with the current growth rate in AI technologies, we would be able to handle advanced queries and functions in the banks. There are certain operations in banks such as opening an account, KYC registration, processing a loan, and resolving complex complaints etc., that demand more than just interfacial customer information. In order to automate these operations, more advanced versions of AI applications are under R&D and will arrive soon. Once acquired, these applications will be able to offer 24x7 customer care unlike existing customer care systems that either have time deadlines or need twice or thrice as much as the existing number of executives to work in shifts. In this regard, AI can empower an organization to cut costs by removing the excess support executives. Another one among the applications of Artificial Intelligence is Voice Recognition. AI integration will allow us to stay authenticated during the verbal conversations in real-time, ensuring unbeatable security the whole time, and this happens with such transparency that it leaves no scope of leaks and frauds at all. And this would make it possible for AI and Machine Learning technology to drive an even deeper and more fundamental shift in banking. We can see that AI will bring together a number of services like Machine Learning, Deep Learning, Analytics and more. Companies are already making extensive use of Machine Learning to drive efficient business processes. If we look at the top players in the field of AI, we will find that enterprises like Google, Tesla, Amazon etc., have already played a hand in the same, and have developed services that are already greasing up our schedules in ways uncountable. Some of the digital developments, which can readily be used in financial sector, that these enterprises have pioneered at are:
So if you are looking to inculcate security and a self-sustained information system in your business that deals in Banking & Finance, you could harness the expertise of USM Business Systems. USM Business Systems is one of the reputed AI Development Companies. USM provides services in retail, Banking & Finance, e-commerce, health care, marketing and sales, telecommunication. Reach Mobile App Development Companies Sharjah iPhones are always up-to-date with the latest technology & innovation, and something which is fancier and sometimes beyond our imagination from the user experience point of view. Every time new model of iPhone comes up with the latest and innovative features, the world is back to being in the awe of Apple.
With these exciting features, iPhone apps create huge demand for the supply of iPhone apps that is increasing day by day. This surplus has made users extremely choosy, to the extent that they won’t settle for anything less than perfection. The mobile app world has so many options, and these choices bring more competition to the market. If apps are not gives tough competition with the right strategies, it will be hard to survive in the competitive world. Considering user engagement as important aspect for app marketing, some of tips to achieve the same are being mentioned here: Engage Your Users Getting users engaged with the app is not a simple thing which comes overnight, rather an outcome of a lot of research, planning and the essential analysis that makes the app successful. Don’t build an app without analysing what users want, and how they can benefit from the app. Do a thorough statistical research of the market you are targeting, study the age groups you are targeting, and also their usage habits. App Description A simple description is not enough, when it comes to letting people know about how the app helps them. Hence, app description needs to be sprinkled with relevant keywords, and to ensure the keywords must not look stuffed in the app description. Also, check with how Google ranks your app to find what you need to do to improve it in order to get better reach, with the help of analytical tools offered by Google itself. Get a Promotional Website Every app needs to be promoted not just at the end stage, but from the very initial start of the app development with every possible promotional methodology, and one of the most successful marketing strategy for an app is a promotional website. A promotional website fetches online recognition and opens a new line of opportunities for better customer engagement with suitable content that speaks about your project, right on point. Through a promotional website, you can talk about the most interesting app features, feature teasers, and table the value proposition of the app. Website is also a pretty good platform for online advertisement with attractive banners, how-to content, sales pitch and much more. Go with Content Marketing Users come from different backgrounds, with different expectations from the app. While developing an app, the app development company must take care of users’ expectations and reach out to them through different marketing methods and strategies. Some of the best ways of marketing your app are Blog, Article, Press-release, Infographic, PPT and more. Don’t Miss Social Media Social media is like an addiction in today’s world, and no one has escaped its influence. According to survey reports, an average social media user spends about 20 minutes on social media every day, and it takes about 5 seconds for a user to decide whether they want an app or not. Think of the window you have here to market your app on social media. So, these were some of the best tips to get your iPhone app recognized in no time. However, one of the most important factors to effectively sell your app is hiring the best iPhone app development company to develop your app. FuGenX is an emerging iPhone app development company UAE. It has the best iPhone app developers UAE. FuGenX create and undertake applications based on different fields like entertainment, infotainment, business development, travel, navigation, communication, social networking etc. You can also read this; Tips for successful Android app development. Artificial Intelligence has increasingly become one of the trendiest topics among the app development companies. However, Artificial Intelligence app is not only used by digital assistants but also they serve for a variety of purposes such as e-commerce, m-commerce, shopping apps and much more. Now-a-days organisations or enterprises are focusing to build business intelligence services USA and AI apps to transform customer experience.
What is Artificial Intelligence? Fundamentally, Artificial Intelligence is a branch of Data Science with the ability to solve complex problems, which would otherwise be handled by humans. These days around, applications of Artificial Intelligence are in different fields such as chatbots, user-specific recommendations, predictive analysis and more. In fact, Artificial Intelligence is also used as a tool for effective increasing customer retention and build brand loyalty. How Mobile AI Will Impact Businesses? Some retail enterprises have already showcased their expertise in deliverance by using AI mobile apps like eBay, Amazon, and other giants. Advancement in technologies and consumer demands are evolving day by day. That is how we know that AI mobile app development is going to be the next big thing in the field of digital technology, as well as marketing. According to user behaviour, many applications and devices are infused with AI algorithms to modify Marketing Strategy. AI apps are collecting data coming in from online traffic, Point-of-Sales machines, and more. After that, the businesses will be able to utilize the data according to User Behaviour. Now-a-days smartphones are being used by all of us and these phones are able enough to deliver user-specific services as well. Hence, by integrating AI with mobile apps, we could also deliver personalized solutions. These technologies can also be used to learn user-behaviour to make each session on the app better than the last time. Why shall businesses integrate AI technology with their mobile apps? New trends in Artificial Intelligence have caused brought a change in the way businesses, developers and customers perceived the purpose of mobile applications. Also, because there is a need for all kind of businesses to be competitive and target the top spot, mobile applications provide a competitive platform with appropriate tools. AI is also capable of analysing user trends and demands, so that a business can provide services effectively. And it is almost certain that businesses which are quick to adopt AI technology are going to be the ones who would get to see tangible results. New Opportunities in Artificial Intelligence App Development Mobile app development has got a new range with the growth of Artificial Intelligence technology. In fact, from many years AI has been influencing app development. So, Artificial Intelligence companies and tech giants are looking out to hire AI developers in order to provide a smooth and effective experience. Also, new trends and advancements in AI have revolutionized the retail industry, enabling businesses to establish better connection with customers. Conclusion In simple words, with Artificial Intelligence app, it will be easy to analyse the evolving trends. Such intelligent apps can build what users prefer based on their ever-evolving needs. What this means is that the developing artificially intelligent apps would definitely be a lasting and smart choice. In case you are planning to integrate AI services with your business, USM Business Systems could help you with that. USM Business Systems is a global AI company. USM AI services provided in retail, banking and finance, e-commerce, health care, marketing and sales, telecommunication. Reach Android application development companies Sharjah Machine learning is growing fast, and for all the good reasons; Google is using it to improve user experience, hospitals are using it to improve their healthcare services, and basically, every sector is using it to improve their systems. But then the one of the most interesting uses of machine leaning is in the Telecom industry.
What is Machine learning? Machine learning is a subfield of artificial intelligence and computer science that allows software applications to be more accurate in predicting results. The prime objective of machine learning technology is to build algorithms that can get input data and leverage statistical analysis to predict an acceptable output value. There are two primary branches of machine learning; supervised learning and unsupervised learning. Supervised learning: In this a computer is provided example data with defined inputs and outputs, with the goal of learning a general rule that maps these inputs to the output options. Unsupervised learning: In this learning a computer is provided data, but without any defined inputs and outputs to help learn a general rule. Instead, the computers goal is to discover hidden patterns independently. Further into the article, we take a look at some of the applications of machine learning that are beginning to emerge within the telecoms sector. Machine Learning in the Telecom Industry The telecoms industries are specially prepared for machine learning. Since network operators have huge piles of data, network operators already collect and store few sources of customer data, network performance data, network traffic data, and social media data. They also make use of the patterns in data for network planning, root cause analysis and much more. So there is no doubt that a number of machine learning applications are already beginning to emerge within the telecoms sector. Use of Machine Learning to identify and restart Sleeping Cells Cell tower across the radio network may unfortunately crash our PC or laptop. This can have a serious impact on service, especially within busy regions or busy times of the day. Machine learning can be used to analyse, learn from network performance data and identify sleeping cells and initiate an automatic restart. Currently, it is a manual process, but it is being worked upon extensively to automate it, in order to utilize the full potential of Machine Learning. Using machine learning to identify Potential Churners For network operators, all types of customers are now a common existence as competition has increased and new deals are continuously coming to the marketplace. Many operators already have simple-patterned matching programmes in place, which helps to identify potential customers. However, these are not perfect and require regular maintenance. Machine learning algorithms are being developed to continuously learn from new data to understand why subscribers bail, in order to build a new strategy for customer retention. Using machine learning to improve service application As we know the telecom industry is well known for creating user profiles to enable targeted marketing of new services. However, there is a limit to the number of user profiles that can be identified, managed and kept up-to-date. To work on this, unsupervised machine learning algorithms can aid in identifying new subscribers that were previously unnoticed, with the use of algorithms that are fed data on user behaviour across the network. The data is then used to determine which package would be suitable for which customer. Using Machine Learning for Detecting Frauds Another major machine learning applications in telecoms is finding fraud and revenue assurance, which directly impacts the bottom line. Currently, most of the network operators utilise fraud mitigation tools that use rules-based logic to identify fraudulent behaviour. However, today we can identify such activities by using supervised machine learning algorithms. Machine learning may also offer the potential to spot early trending differences associated with criminal behaviour. Machine Learning in Social Media Now-a-days, social media has become an important business communication channel. It has transformed from a way to keep in touch with friends and family, to a fully-fledged business communication channel. This has brought both new opportunities and new challenges to telecoms operators. Network operators have turned to machine learning to analyse brand coverage and customer sentiment with so many social posts to monitor. Some real social posts are used to create an algorithm that can recognise language patterns and sentiment to identify trends. Conclusion: Apart from what we could mention here, the applications of Machine Learning and world wide are vast. In most of the sectors, Machine Learning has become one of the important components that companies lean on for day-to-day functions. Interestingly, Machine Learning was never meant to be an individual technology, and as a result we see exponential growth in the Machine Learning market as the figures are a combination of Artificial Intelligence and eventually IoT shares as well. Long story short, the synergy Machine Learning has developed with other technologies, is going to be another one of the significant factors why it is going to be an indispensable part of the future. USM Business Systems is a global leading ML company. USM machine learning automation solutions helps in data mining, text analysis, image processing areas of business operations. Artificial Intelligence is a new trend in the world of advertisement and recommendations. It is effective at making an impact on social media to allow businesses efficiently discover, engage, and learn from their followers.
There are many ways of summarizing Artificial Intelligence; one of which is a Social Artificial Intelligence, which enables one to collect and select user-generated content, and data from social media channels through customer history. This allows them to generate relevant content and as a result, vouches for a better user experience for the followers. Now-a-days, Social Networks invest in Social AI Technologies. Many brands have yet to turn to social AI to engage their audiences, target new customers, and analyse huge volumes of social data collected in the process. The association of AI with marketing mediums, such as social media, is gradually proving to be one of the major advancements in the field of digital marketing. How AI is changing the Social media marketing scenario? There is a need to maintain good and healthy balance between Human Intelligence and Artificial Intelligence. On some grounds, machine do better than humans and on some, humans outperform the machines. Using Artificial Intelligence in social media will give businesses a better understanding of the digital market. Social AI has the ability to provide, overall, a better social experience. The social network has already incorporated Artificial Intelligence as part of the platform in many innovative ways, from facial recognition to customized news feeds. How Artificial Intelligence is being applied in Social Media? LinkedIn uses machine learning algorithms to offer a better job-candidate match, creating a just environment for both the parties. LinkedIn uses this to rate candidates for companies based on prior hiring patterns, location, past work experience and job descriptions. Pinterest can identify object recognition to boost pins, and product recommendations, ensuring that only the relevant information reaches you. This, paired with Pinterest’s Visual Graph, allows for image and search recognition, based on user-specific information. Chatbots Automation is a powerful way to connect with prospects. In a way, it allows one to manage time effectively, which humans lack at. Simply put, humans have limits, unlike machines. Chatbots provide faster customer service resolution, as well as optimum support, based on previous experiences with customers and also the immediate response. Facebook as well has introduced Chatbot in its chat messenger. It uses pre-requisite data to start a conversation with clients and steers it into the right direction using its response-based logic. Facebook Facial Recognition Facebook has been at the forefront of what AI can do for social media by incorporating a variety of AI technologies that continuously improve the overall experience for its users. Through years of Research & Development, it has developed a facial recognition utility that facilitates tagging a person in a picture on Facebook. It then uses, its artificial intelligence algorithms to come up with user-specific offers and deals for the person. Conclusion: The potential of AI & its application in business, marketing & sales is seemingly vast. It is currently one of the most advanced tools in the field of digital marketing that can take your business to new heights in no time. It has certainly changed the way we consume information on internet & social media, and it wouldn’t be too far-fetched to say it will change the world in near future. So if you are looking for the rights tools to get your business integrated with AI, allow USM Business Systems to take care of it. We at USM are leading AI company. We provide services in retail, banking and finance, e-commerce, health care, marketing and sales, telecommunication. We also provide Artificial Intelligence Applications. |
AuthorI am Andrea Maria. I am a Digital Marketing Executive at FuGenX Technologies. FuGenX is a CMMi Level 3 company. It is one of the reputed Mobile app development companies UAE. |